Summary
The Central Consumer Protection Authority said this was a trick and fined the company ten lakh rupees.
Key Points
3 points1
The app used a price slider that turned green when the price went up, suggesting a better chance of a ride.
2
It also showed warnings in red when the price went down, nudging riders to increase the fare.
3
The authority called these tricks “dark patterns” and said they were unfair.
New Words to Learn
9 wordsmisleading
making something seem different from the truth
penalty
a punishment that includes paying money
consumer
a person who buys or uses something
authority
a group that makes rules
dark patterns
tricky designs that try to make you do something you might not want
prompt
a message that asks you to do something
dynamic pricing
changing the price depending on how many people want it
confirm shaming
making you feel bad if you don’t agree
interface interference
design that pushes you toward a certain choice
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