New rules aim to make online shopping clearer and safer.
Paid advertisements must be clearly marked.
Discounts must display the previous price and the new price.
Tricky design tricks called dark patterns are prohibited.
Shoppers can contact a national help line for complaints.
Stores must clearly label paid ads so shoppers know they are ads.
When prices drop, both the old price and new price must be shown.
Websites cannot use sneaky designs that push people to buy things they don’t want.
If a shopper has a problem, they can get help from the national consumer helpline.
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