New rules protect shoppers on the internet.
Fake or hidden ads must be labeled.
Price drops must show old and new prices.
Tricky designs that mislead shoppers are banned.
Shoppers can complain and get copies of their complaints.
Shops must show the real price before and after a discount.
Ads that look like regular results must be marked clearly.
Websites cannot trick you with sneaky designs called dark patterns.
If you have a problem, you can get help from the national consumer helpline.
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