Summary
The campaign emphasizes fresh hot cooked meals at local Anganwadi (community nutrition) centres, take‑home food packs, and improved health for children, pregnant women, and lactating mothers.
Officials highlighted the use of smartphones by Anganwadi workers for real‑time data entry and digital monitoring, aiming to upgrade 200,000 centres into stronger, well‑equipped facilities.
The Prime Minister's Mother Care Scheme, now ten years old, has transferred over 21,000 crore Indian rupees to more than 46 million mothers, supporting nutrition during the first 1,000 days of life.