Summary
The Namami Gange Programme, launched in 2014, combines cleaning, sewage treatment, and scientific monitoring.
Jan Ganga, the community‑participation pillar, encourages people to move from awareness to ownership.
Activities include fortnight‑long clean‑up campaigns, tree‑planting drives, and school competitions.
University Ganga Clubs and volunteer groups such as Ganga Praharis spread knowledge and protect river habitats.
The goal is to build a lasting culture of river stewardship across generations.