Summary
The turnover exceeded the previous year’s 40.44 crore by 4.45 crore, reflecting growth in fair sales, feasts, kit sales, and flower and vegetable sales.
State‑level and district‑level fairs involved 43,613 micro‑enterprise units and 27,509 farmer groups, generating 27.01 crore from fairs alone.
Women farmers earned 10.07 crore from selling flowers and vegetables under the ‘Onakkani’ and ‘Nirappolima’ programmes, up from 7.30 crore last year.
The Pocketmart online shopping app also helped increase product sales during the festival.