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India’s Banks Plan a Year‑Long Youth Money Campaign

The two‑day Public Sector Banks Confluence ended with a seven‑point plan that asks banks to run a month‑long youth banking campaign from 2 October 2026.

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Key Points

6 points
1

Seven‑point action plan created.

2

Youth campaign starts 2 Oct 2026, lasts one month.

3

Online portal and campus visits for financial education.

4

Greater loans for agriculture, horticulture and farmer groups.

5

Credit‑card upgrades with digital sign‑up and UPI link.

6

Aim: more people using banks, supporting Viksit Bharat 2047.

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Summary

The campaign will target people aged 16 and older and will use a common online portal and campus‑based outreach to teach about savings, loans, skill‑training and starting businesses.

Banks were also urged to improve priority‑sector lending, especially to farmers, agricultural cooperatives and fruit‑growing groups, by monitoring targets closely.

Discussions included modernising credit‑card services through digital onboarding and linking the national card system with the Unified Payments Interface.

The overall goal is to deepen financial inclusion and support India’s vision of a developed nation by 2047.

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New Words to Learn

15 words
Public Sector Banks
Government‑owned banks that provide services to the whole country.
Public Financial Institutions
State‑run organisations that lend money for large projects like roads or power plants.
Department of Financial Services
Government department that supervises banks and other money‑related activities.
priority sector lending
Providing loans to groups the government says are especially important, such as farmers or small businesses.
agriculture
The practice of growing crops and raising animals for food.
horticulture
The cultivation of fruits, vegetables, flowers and other garden plants.
value chain
All the steps needed to turn a raw product into something sold to customers.
Farmer Producer Organisations
Collectives of farmers who join together to improve marketing and access to credit.
digital onboarding
Registering for a service using electronic devices instead of paper forms.
cross‑selling
Offering additional products that complement what a customer already uses.
integration
Connecting different systems so they work together smoothly.
Unified Payments Interface
India’s nationwide digital payment system that lets people transfer money instantly using smartphones.
RuPay
India’s own brand of debit and credit cards that work across the country.
financial inclusion
Ensuring that everyone, no matter where they live or how much they earn, can use banking and financial services.
Viksit Bharat
The government’s plan for India to become a fully developed nation by the year 2047.
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