Overall growth of 0.08% in visitor numbers compared with the same period last year.
Domestic tourists: 59.02 lakh; International tourists: 2.36 lakh.
Tourism Minister emphasizes diversification beyond beach holidays.
Focus areas: wellness, heritage, meetings, incentives, conferences, exhibitions, adventure, nautical, spiritual, gastronomy, and work‑away stays.
July alone saw a 2.27% increase in arrivals compared with July 2025.
The state is promoting year‑round tourism, including wellness, heritage, adventure, nautical and spiritual experiences.
Efforts are also aimed at attracting more international visitors and improving air connectivity.
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