📰 News ⏱ 2 min

Brazil’s President Lula Begins His Final Election Campaign, Focusing on App Workers

President Luiz Inácio Lula da Silva launched his final bid for reelection, speaking to thousands of workers in São Bernardo do Campo.

🔑

Key Points

5 points

Lula launched his final reelection campaign at a historic stadium.

He called for a shorter work week and regulations for app‑based workers.

Formal employment fell to about 38% of workers, while app‑based work grew 170% from 2015 to 2025.

Companies and many gig workers are skeptical of government intervention.

Rival candidate Flavio Bolsonaro proposes a program called “My First Company.”

📖

He highlighted the need to adapt his message for modern, app‑based workers who are not part of traditional unions.

Lula proposes a shorter work week and new protections—including fair pay and safety rules—for gig‑economy workers.

The share of formal employment in Brazil has fallen, while the number of workers using digital platforms has risen sharply.

Companies and a portion of the gig workforce resist regulation, and right‑wing rival Flavio Bolsonaro offers alternative proposals.

📘

8 words

reelection

the process of trying to be elected again to the same office

campaign

organized activities and messages aimed at persuading voters

app‑based workers

people who earn income through digital platforms accessed via smartphone applications, such as food‑delivery or ride‑sharing services

gig economy

a labor market where short‑term, flexible jobs are common, often arranged through online platforms

union

an organization of workers that negotiates with employers for better wages and conditions

regulation

rules created by a government to control how businesses operate

formal job

employment that includes a contract, regular wages, and legal benefits

informal job

work that lacks official contracts and many legal protections

Want to learn even more? Click here to read the full story!