Summary
The pattern gained popularity when students at Ivy League universities in the United States adopted it.
Today designers worldwide are reviving the fabric, while handloom weavers strive to sustain their traditional craft.
Originated on India's Coromandel coast as a simple cotton fabric.
Recognized for its bright, square checkerboard patterns.
Became fashionable after adoption by elite American colleges.
Currently featured in international fashion collections.
Handloom communities that produce the fabric are fighting to survive economically.
The pattern gained popularity when students at Ivy League universities in the United States adopted it.
Today designers worldwide are reviving the fabric, while handloom weavers strive to sustain their traditional craft.
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