Summary
The ruling also targets counterfeit cricket merchandise being shared on social media platforms.
The decision aims to protect the athlete’s personal brand and prevent the public from being misled.
The court restrained the misuse of the cricketer’s identity.
Deepfake technology can create realistic but false visual content.
Fake merchandise can deceive fans and violate intellectual property rights.
The ruling also targets counterfeit cricket merchandise being shared on social media platforms.
The decision aims to protect the athlete’s personal brand and prevent the public from being misled.
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