Summary
Officials believe a new name could improve recognition and draw larger audiences.
Despite the possible rename, the league’s schedule and teams will remain unchanged.
Key Points
3 points1
Rebranding aims to give the league a clearer identity.
2
A fresh name may help with marketing and sponsorship opportunities.
3
The core of the league—cricket matches and player development—stays the same.
New Words to Learn
4 wordsrebranding
giving a company or organization a new name and image
brand
the way people recognize and think about something
recognition
being known or noticed by others
sponsorship
financial support from companies in exchange for promotion
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