Summary
The internal project, named Lighthouse, will emphasize the company’s Artificial Intelligence capabilities.
The changes are intended for the platform’s more than 200 million users worldwide.
Key Points
4 points1
Jeff Bezos, founder of Amazon, initiates a redesign of Prime Video.
2
The initiative is called Lighthouse.
3
Lighthouse will showcase Artificial Intelligence tools for better content recommendations.
4
Over 200 million consumers are expected to experience the new design.
New Words to Learn
4 wordsRedesign
A complete overhaul of the look and feel of a product.
Artificial Intelligence
Technology that enables computers to learn from data and make decisions.
Lighthouse
A code name for the project, suggesting guidance and illumination.
Consumers
People who use or watch a service.
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