Summary
Each display will measure roughly ten centimetres by ten centimetres.
Revenue from these ads will increase non‑fare income to support bus operations.
Key Points
3 points1
Quick response picture code ads will be placed on the rear side of passenger seats.
2
Size of each ad: ten centimetres by ten centimetres.
3
Goal: generate additional revenue beyond ticket sales.
New Words to Learn
5 wordsBangalore Metropolitan Transport Corporation
the agency that operates public buses in Bangalore, India
quick response picture code
a square picture that can be scanned with a phone to show information or ads
non‑fare revenue
money earned from sources other than passenger tickets
seatbacks
the back part of a seat where a passenger can rest
officials
people in charge of making decisions for the bus service
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