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Key Points

5 points
1

1.3 metric tonnes of Sinduri pomegranates were sent to Dubai.

2

The shipment consisted of 650 boxes, each weighing two kilograms.

3

Approximately 600 farmers from Kullu district participated via the Bhuntar Farmer Producer Organisation.

4

Export sales gave farmers about 50 % higher earnings than local sales.

5

The effort supports diversification of Himachal Pradesh’s agricultural exports beyond apples.

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Summary

The produce was collected from roughly 600 farmers belonging to the Bhuntar Farmer Producer Organisation and packed into 650 two‑kilogram boxes.

By exporting, the farmers achieved about a 50 % higher price than the domestic market average.

The initiative highlights how direct procurement and collective action can expand market opportunities for regional growers.

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New Words to Learn

8 words
Agricultural and Processed Food Products Export Development Authority
the Indian government agency that helps farmers sell food products to other countries
Sinduri
a type of pomegranate with red skin and sweet‑tart taste
Farmer Producer Organisation
a group where many farmers join together to sell their crops
metric tonnes
a very big weight, about 1,000 kilograms
direct procurement
buying straight from the farmers without middlemen
market linkage
connections that help sell products to buyers
diversify
to add different kinds of things
compliance
following the rules
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