Summary
Students at top U.S. colleges started wearing it, turning it into a trend 🎓.
Today designers worldwide love it, but the handloom weavers need help to keep making it.
Madras checks originated on India's Coromandel coast.
The pattern is made of bright, square designs on cotton.
Ivy League university students popularized the fabric in the United States.
Global fashion designers are now bringing it back to the runway.
Handloom artisans who create the cloth are facing economic challenges.
Students at top U.S. colleges started wearing it, turning it into a trend 🎓.
Today designers worldwide love it, but the handloom weavers need help to keep making it.
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